Alexis Bonhomme

Vice President Greater China - Commercial ● Farfetch (Mainland China)

Alexis Bonhomme is Vice President of Greater China at Farfetch, overseeing the company’s commercial and partnership growth in the region.Prior to Farfetch, Alexis joined Groupon China (JV between Groupon and Tencent) in 2011 where he acted as General Manager in charge of Premium brands, handling brands cooperation among Groupon China 40+ cities. Moving in 2013 to an entrepreneurial journey, Alexis co-founded CuriosityChina, helping luxury brands to reach and manage their Chinese customers via integrated marketing and Social CRM solutions. As Chief Strategy Officer, Alexis established a business that served as a bridge between high level digital services and technology, working with over 100 international brands from fashion, lifestyle, watches & jewelry and retail industries.Following the acquisition of CuriosityChina by Farfetch in 2018, Alexis is now leading Farfetch Commercial efforts in the region, acting as Vice President Greater China in charge of Commercial & Partnership.



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