Anson Shum

Co-Founder and Creative Director ● OOKONN (HK)

Anson sets OOKONN’s vision and oversees its product development, marketing as well as all the things that make the brand come to life visually. Inspired by a centuries-old classic Chinese novel, Anson decided to leave his over-a-decade career in the corporate fashion world to chase his own dream. He came up with an idea that merges fashion with travel. He received a Bachelor of Arts (Hons) degree in Fashion Design at Central Saint Martins (CSM), University of the Arts London.




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