“Anyone can be their own interior designer”.  IKEA, the Swedish furniture giant is embracing new technologies like AR and VR In order to take its sales to the digital era.

Land shortage in Hong Kong not only causes housing problem, but also makes squeezing new bought furniture in your small home quite a challenge. IKEA Place App, using Apple’s augmented reality technology, lets you check out how the furniture would look in your actual space with a 98% accuracy. You can reposition everything to view the scene from different angles, which enables users to be their own interior designers.

IKEA is transforming into a full-fledged tech company by adopting innovative technologies such as AR and VR. It partners with Apple’s ARKit and HTC Vive’s VR, so consumers can experience the IKEA-built kitchen with VR, and preview furniture in your home with ARkit before placing orders. IKEA also start carrying wireless charging capable furniture. All of these show a vision that smart home technology is the future of urban lifestyle.

This year in KODW, we have invited Tommy Campbell, Digital Designer of Space 10 – IKEA, who may tell you more about the connection between new technologies and businesses. Register now and take part in KODW.